Ghost Call Calculator
by ScaleUp Simple

How Much Revenue Could You Be Losing When Calls Go to Voicemail?

You already paid to make the phone ring. See what unanswered calls could be costing your business.

Takes about 30 seconds.

The missed-call problem is real

Only 52% of inbound home-service callers speak with a person.

Source: Invoca — 2026 Home Services Lead Conversion Benchmarks Report · See the Invoca research

Include all incoming calls — office, cell, Google, etc.

$

A typical completed service call or project

30%
10%60%

Include after-hours, weekends, and when you're on a job. Industry average is 30–40%.

Your Estimated Ghost Call Number

Based on the numbers you entered

Estimated revenue at risk from missed calls
$0
per month
$0
per year
in potential revenue at risk from missed calls.
You already paid to generate these opportunities.

Your website. Google. Reviews. Referrals. Advertising.

The problem isn't necessarily getting more leads. It's what happens when the phone rings and nobody answers.

30
Estimated missed calls/month
12
Potential jobs at risk/month
$4,800
Revenue at risk/month
Here's the estimate:
30 estimated missed calls/month
× 40% estimated call-to-job conversion rate
× $400 average completed job value
= $4,800/month in potential revenue at risk
Estimate based on the information you entered and an assumed 40% call-to-job conversion rate. Actual results will vary.

That's approximately $1,200 per week in potential revenue at risk.

The Question Isn't Whether AI Front Desk Costs $297.

The question is what unanswered opportunities may already be costing you.

Your potential revenue at risk
$4,800/month
estimated, based on your inputs
AI Front Desk
$297/month
flat monthly subscription

You don't need to recover every missed opportunity for the economics to become interesting.

What If You Captured Just Half?

You don't have to eliminate every missed call to change the economics. Drag the slider to see what different recovery levels could mean.

50%
25%50%75%100%
New miss rate:15.0%
Missed calls saved:15/month
Potential jobs recovered:6/month
Potential revenue recovered:$2,400/month
Potential revenue recovered:$28,800/year

Illustrative estimate based on the assumptions entered above. Actual results will vary.

This Isn't Just Your Problem.

52%

of inbound home-service callers speak with a person.

38%

of answered home-service calls are leads.

45%

of those leads convert on the call.

Source: Invoca — 2026 Home Services Lead Conversion Benchmarks Report · See the Invoca research

Voicemail Isn't a Reliable Safety Net.

Invoca has previously reported that only 2% of unanswered potential-customer callers left voicemail.

Source: Invoca Lost Sales Recovery research · Read the Invoca release

Stop Letting Voicemail Decide Who Gets the Next Job.

AI Front Desk answers when you can't, captures what the caller needs, identifies urgency, and sends you the details.

$297/month
  • $0 Founding Partner Setup — normally $497
  • 200 AI minutes included
  • No long-term contract
30-Day Risk-Free Guarantee

Put AI Front Desk to work on your real calls for 30 days. If you decide it isn't right for your business, let us know within 30 days of purchase and we'll refund your first month's subscription.

You take the first 30 days to prove it works for your business. We take the financial risk.

Protect My Missed Calls →

$297/month • $0 Founding Partner Setup

Want to hear it before you decide?

Stress-Test AI Front Desk →

How the Ghost Call Calculator works

A ghost call is a call that rang, went unanswered, and quietly disappeared — usually to whoever picked up next. The calculator takes your weekly call volume, the share of calls that go unanswered, and your average job value, then applies a conservative call-to-job conversion assumption to estimate the potential revenue at risk in your business each month and year.

Next steps: hear AI Front Desk answer a real call, see AI Front Desk Web, or subscribe to The Revenue Leak Report.

Results are illustrative estimates based on the inputs you provide and are not predictions or guarantees of revenue. Actual results will vary.