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Four quick steps. See what missed calls, website inquiries and quote follow-up could be worth each month.
Step 1
Revenue from a typical completed job, before costs. Used in every section.
Step 2
Include all incoming calls — office, cell, Google, etc.
Include after-hours, weekends, and times when you're on a job.
If you answered more of those missed calls: recover
Step 3
Do you know your monthly website visits?
Form inquiries only. Calls from your website are already counted in Missed Calls.
Step 4
New quotes each month. Leave out jobs already counted in calls or website.
These are illustrative starting points, not industry averages. Change any of them.
Used for calls and website.
Illustration only — not a claim about how many quotes go unanswered.
Must stay the same or rise with each follow-up.