Free Revenue Recovery Calculator

What Could Your Website Visitors Be Worth If More Reached Out?

A homeowner lands on your website. They need help, but cannot quickly tell which services you offer, whether you serve their area, where to tap to call, or how to request service. They may leave. Use your numbers to see what a practical improvement could mean.

The 2% and 4% inquiry rates and 40% booking rate are editable examples, not benchmarks for every contractor. No email is needed to see your results.

Use Your Numbers

Monthly site visits

Visits to your website in a typical month. A visit is not automatically a customer inquiry.

Don't know your website visits?

If Google Analytics 4 is installed, open Reports > Acquisition > Traffic acquisition. Set a recent full month or the last 30 days and use total Sessions (visits), not Users or page views.

If Microsoft Clarity is installed, use Sessions on its dashboard for the same period. Or ask whoever manages your website for total sessions.

Google Search Console clicks count search traffic only, not all website visits. Don't use clicks as your total.

If tracking isn't set up, this calculator cannot give you a reliable estimate for your business yet. Explore the website pilot or book a 15-minute Revenue Recovery Conversation to review your website and how to measure visits.

Current visitor-to-inquiry rate (%)

The share of visits that become a call or service request today.

Target visitor-to-inquiry rate (%)

A higher rate you want to explore, not a promised result.

Inquiry-to-booked-job rate (%)

The share of inquiries that turn into booked jobs. Not every inquiry becomes work.

Average completed job value ($)

Your average revenue from a completed job, not your profit.